Interview · Vjal Institute · August 15, 2026
Cyborg CEO Explains: How to Optimize Your Marketing For AI Search
A conversation on the Vjal Institute channel, hosted by Mark Troy, where Darren Goonawardana explains how to optimise marketing for AI search: why AI answer engines increasingly decide what gets recommended, and what it takes for a brand to stay visible when buyers ask an AI instead of typing into a search box.
- Role
- Guest
- Format
- Interview
- Date
- August 15, 2026
About the conversation
Vjal Institute is an AI training organisation focused on teaching leaders how to use AI in practice. In this episode, host Mark Troy sits down with Darren Goonawardana, The Cyborg CEO, to unpack how marketing changes when AI search starts deciding what gets recommended.
What it covers
The conversation focuses on optimising marketing for AI search: why answer engines such as ChatGPT, Perplexity, and Google’s AI increasingly shape how buyers discover companies, and what a brand can do to stay visible and recommended when the buyer asks an AI instead of scrolling a page of results.
Topics covered
Questions and answers
What does Darren Goonawardana talk about on the Vjal Institute channel?
Darren Goonawardana joins Vjal Institute host Mark Troy for a conversation on optimising marketing for AI search: how AI answer engines change the way brands get discovered, and the practical steps to stay visible when buyers rely on AI to recommend who to work with.
Where can I watch Darren Goonawardana on marketing for AI search?
Darren Goonawardana's conversation, 'How to Optimize Your Marketing For AI Search', hosted by Mark Troy, is published on the Vjal Institute YouTube channel.